An exciting new Google venture was launched today – Boutiques.com – an e-commerce site with celebs, designers and bloggers all participating in an interactive space.
Boutiques.com will offer sophisticated image analysis with a “Love” and “Hate” function, allowing users a continuously personalized experience.
Google has wooed celebrities and designers to open their own “boutiques” on the site. Sarah Jessica Parker has already been mentioned as one participating celeb; we can add Mary-Kate and Ashley Olsen, Iman, Carey Mulligan, Anna Paquin, and Olivia Palermo, all of whom have curated shops. So have designers like Diane Von Furstenberg, Derek Lam, Oscar de la Renta, Rag & Bone, and Marchesa. Users, too, can customize boutiques. At their own on-site shops, they can gain followers, drive traffic to their own blogs or sites, and, perhaps, eventually earn incentives.
Looks like lots of Google fun!