Polish retailer Reserved has a beautiful story to tell with their latest campaign for Fall 2011, shot on the city streets with gorgeous top model Sasha Pivovarova as the face behind the story. An effortless combination of bold prints, denim and structured coats are casually incorporated into the collection, telling the tale of a contemporary and refined chic. I love this modern yet understated way of dressing. It’s a beautifully styled story. Which is your favourite part?
images via fashiongonerogue