Never underestimate the power of great design. A clever store design with visual impact can keep you coming back time and time again. But the product has to stand up for itself too. A perfect case in point is the Spanish shoe brand Camper.
Created in 1975 by a family of cobblers with a history of shoe-making dating back to 1877, Camper was born to be a brand. It’s concept was to reflect a new lifestyle, a new way of thinking based on freedom but also encompassing comfort and creativity.
Each one of their stores is uniquely themed and conceptualised by different designers. They push the boundaries of creativity and always expect the unexpected.
Many years ago I bought my first pair of shoes from Camper in Cape Town… I loved their originality and sense of fun, and still wear them today. On a recent holiday to Italy, I splurged on an utterly irresistible pair of black and tan sandals which caught my eye in their Rome store. I wear them with a joy known only to those who love and cherish fine footwear. There’s nothing quite like Spanish leather!
images via Camper, last 3 my own from my Instagram. [btw, that oddly shaped plastic piece in the sandal above isn’t part of the shoe… just another cool part of the Camper packaging. Obvious, I know. But I felt a need to clarify that.]
See you back tomorrow for a fantastic Fashion Friday editorial…