Marni for H&M ss2012

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A dreamy bohemian campaign shot in Marrakech for the launch of Marni at H&M shows off a luscious spring summer collection, with Consuelo Castiglioni’s signature prints speaking for themselves. Marni is famous for its idiosyncratic prints with strong vintage-inspired shapes and fabrics. As one of the more left-of-centre designer labels out there, I was surprised when the collaboration with fashion forward and affordable H&M was announced in November 2011. But I’m won over with the quirky touches and lust-worthy prints on offer from this elegantly eclectic collection.

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Check out the campaign commercial directed by talented Sofia Coppola with the hauntingly beautiful Avalon by Roxy Music as the theme music…

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the collection is available in selected stores from 8 March.

see the full collection over at H&M and Vogue.

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