Popular and affordable brand H&M adds another ampersand to their line with the recent launch of & Other Stories, the higher-priced collection which looks set to gain a more sophisticated following. The line disregards the fleeting fashion trends and instead focuses on style stories which evolve from season to season, allowing your own personality to dictate what you’ll wear. Essentially adding your own signature to your style as you choose pieces from the collections.
As a personal stylist, this is the way I shop…adding core quality items to a wardrobe which will work from year to year, whilst slipping in more affordable, trendy pieces which keep the look up-to-date & current. I’m already won over by this stylish and sophisticated line and can only hope that H&M soon makes an appearance in SA, along with it’s uber-smart & Other Stories.