Sit up and listen if you’re a Scandi-obsessed fan like me, because newly established Danish interior design company, OYOY, will definitely be up your street. Their design vision is to create high quality, functional products in beautiful colours and shapes. Sound good?
Now the name – OYOY comes from the letters OY, which, since 1929, have been written on every Danish aeroplane no matter where they might be in the world. So these letters signify that this company is completely Danish, regardless of where in the world it or its products may be. It reinforces the classic Scandinavian style of OYOY, celebrated for its minimal simplicity and exquisite design the world over.
Lotte Fynboe, Oyoy’s main designer, is inspired by shape, graphics, colour and clean materials…it’s no surprise that her motto is less is more. “The simple things should have one colour stroke, which should be seen and give the product edge. The things we surround us with should make us happy and give us energy.”
Despite falling in love with their entire aw13 catalogue, I managed to rein myself in, curbing my obsession with all things Scandi, and choose just a few products to share with you from their new range: