packaged by numbers

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Think of a number, any number.

Legendary Coco Chanel launched her iconic Chanel N°5 fragrance, so named after her lucky number 5, when she felt the time was right for the modern women of the 1920’s to be liberated by a début scent that would encapsulate the spirit of the era. The official launch Chanel No. 5 was in her rue Cambon boutique in the fifth month of the year, on the fifth day of the month, May 5, 1921. For Chanel, the number 5 had deep symbolism from an early age, signifying the pure embodiment or spirit of a thing.

Packaging plays an immense role in how a product is perceived and to which audience it will appeal…we buy primarily with our eyes and our choices are no longer limited to a small, select group of items. With inspiring innovations in product design, typography and graphics have become a massive trend in packaging. Numbers used either for practical or symbolic reasons have proved to be visually striking in product design…Coco Chanel was clearly ahead of her time!

These packaging designs from Trendland caught my eye recently, their bold & prominant design appealing from a graphic point of view.

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images via trendland

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