Be still my beating heart! Last month saw the launch of the in-store BRÅKIG collection for Ikea. If you love fresh colour and sharp, graphic designs, then welcome to your happy place. The collection is all about well-designed, functional furniture and interior design details with fresh attitude. Comprising of about thirty products, from clever storage solutions to small sized furniture and textiles, the BRÅKIG collection is a unique collaboration with Danish creative group Art Rebels. Showing influences from Danish design and a love of Copenhagen by the choice of techniques, materials and design, this happy collection provides an antidote to Scandinavia’s long, dark winter and taps into this season’s colourful mood. Natural materials such as plywood and pine are synchronized with soft blurry pastels and sharp graphic designs.
“The pieces in the range are smart, functional designs with a distinctly Danish feel,” says Karin Gustavsson, Range Strategist at IKEA. “We wanted to create a collection with a fresh attitude, for people moving into their first home or wanting to update their current space. With a limited-edition collection you know it will be unique! It’s fun, simple fashion”
Watch this video for a unique look at the creative process behind the collection –