Last week I was treated to the delights of the seven seas and sailed to paradise at the Maaji Swimwear Chimeric Wayfarer spring collection launch. With a fun treasure map to follow that led us to beauty stations and a photo booth to capture the moments, the Maaji Cape Town launch was creative and imaginative! This stylish Columbian swimwear brand hints at an alluring surrealism with a romantic charm. The unexpected mixture of prints, colours and textures throughout the collection give Maaji a special signature as a one of a kind product with attention to the prettiest of details.
The nautical traveller inspired Chimeric Wayfarer collection takes you on a journey of creative discovery to a tropical fantasy island where juicy colours and bold graphic patterns are explored. Spicy orange meets electric yellow alongside hot pink and timeless turquoise. The reversible swimwear collection boasts a tantalising range of silhouettes in bold mismatched prints in the softest of fabrics to suit every unique body type.
Columbia, a country of beauty and diversity, provided the perfect backdrop for sisters Manuela and Amalia Sierra to pursue their dream of developing a brand with social conciousness and enchanting uniqueness. Maaji moves beyond the realm of fashion and shows a dedicated commitment to preserving the earth which provides them with endless inspiration. Supporting the non-profit campaign aimed at planting trees in Colombia, Maaji looks to positively impact the environment as well as the community by supplying jobs and cleaner water to the local residents.
Maaji trees are planted as a part of a project designed specifically to protect watersheds in Colombia, in areas with high water potential that have been hit by violence. The trees species have been selected in agreement with the regional environmental authorities, according to the geographic location and the conditions of the site.
Available in 57 countries worldwide, the Maaji product portfolio currently includes swimwear for women and young girls, lingerie, beach accessories, men’s swimming trunks and whimsical beach cover-up’s. Visit Maaji to find your perfect fit!