Tag Archives: Spree

Spree ss14 Lookbook launch

Do you love shopping online but not always sure what is trending or where to get it from? Are you time-lacking but fashion-loving? Do you wish you could afford your own personal stylist?

I think Spree just might be your shopping solution. Offering a carefully curated, magazine-styled online shopping experience for South Africa’s discerning shopping society, Spree.co.za is inspirational, functional and on-trend. Launched in April 2013, Spree is South Africa’s first online shop to offer an editorial style experience with lookbooks, fashion stories and expert shopping advice, stylishly guiding you through the latest trends.

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Last week, I attended Spree’s highly anticipated Spring/Summer Lookboard 2014 event at the gorgeous Brundyn Gallery in Cape Town. We were treated to an atypical fashion preview with the curated lookbook-styled event offering the guests a refreshing take on the traditional runway show. Striking models posing on raised platforms captured the guests attention and we were encouraged to capture our favourite looks like paparazzi bees around colourful spring flowers. Using social media as a clever tool to spread the word, the #SpreeSS2014 was promptly publicised across the Twitter, Facebook and Instagram platforms.

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New to Spree is the Spree Boutique, an exciting concept that highlights local designers by providing an innovative spotlight for them to retail online. Anticipate one of a kind designs and top quality garments from the boutique that showcases designers like Klûk CGDT, Marianne Fassler and Thula Sindi.

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Spree Fashion Director Chris Viljoen gave us his top 5 trends for the 2014 season:

  • Florals. We are obsessed with flowers in every shape and form, and on everything from dresses to separates.
  • Art Inspired Prints. We love bold brushstrokes, paint splatters and anything reminiscent of an artists studio on our clothes this season.
  • The Tropical Holiday. Jungle motifs, large leaves and anything Tropicana serves as a retro look book this season, with an emphasis on our favourite colour green.
  • The ‘ugly’ shoe. For the first time comfortable shoe trends are all rage. Stilettos have been replaced by sliders this season.
  • Matchy matchy. Match your tops to your bottoms this season to amplify your separates.
 Spring Summer 2014 is looking good!
image credits SDR photography