Marni for H&M ss2012


A dreamy bohemian campaign shot in Marrakech for the launch of Marni at H&M shows off a luscious spring summer collection, with Consuelo Castiglioni’s signature prints speaking for themselves. Marni is famous for its idiosyncratic prints with strong vintage-inspired shapes and fabrics. As one of the more left-of-centre designer labels out there, I was surprised when the collaboration with fashion forward and affordable H&M was announced in November 2011. But I’m won over with the quirky touches and lust-worthy prints on offer from this elegantly eclectic collection.


Check out the campaign commercial directed by talented Sofia Coppola with the hauntingly beautiful Avalon by Roxy Music as the theme music…


the collection is available in selected stores from 8 March.

see the full collection over at H&M and Vogue.

what's on your mind?